Creative executive summaries. Risks without fearing failure is the cornerstone of creative. Find and save ideas about executive summary on pinterest. See more ideas about mass production urban intervention and urban design.
However a great executive summary covers all the important attributes of the proposal in a concise manner. Where a proposal combines informative and persuasive the executive summary focuses on persuasion. Most firms come solely from creative backgrounds.
Is it any good. 2 executive summary il faut apprendre a juger une societe a ses bruits a son art a ses fetes plus qua ses statistiques. The most important element to any executive summary is a clear concise and relevant explanation of what your company does.
A typical executive summary 1 summarizes the entire business proposal in a page or two. Nalb creative center art supply store and gallery business plan executive summary. A strong executive summary is crafted with the audience firmly in mind.
Busy executives interested in bottom line deliverables not details. In an average proposal the executive summary only offers short information in a rote manner. This competitive edge allows kiev to bring both an aesthetic design focus as well as a practical.
For this reason the vast majority of summaries should be two pages at most. The impact of culture on creativity a study prepared for the european commission directorate general for education and culture june 2009. An executive reads for certain keywords and for the price says stacia kelly president of catklaw a woodbridge va based writing boutique.
Creating a compelling and well crafted executive summary. While this is useful for the crafting of logos and other devices of visual communication it lacks the intuitive business mindset that kiev brings to the firm. Nalb creative center is an artist supply store gallery and instruction venue.
This resonates well with busy executives many of whom will quickly scan it and focus on a few keywords. It may also include rich media charts graphs images projections etc to keep the readers hooked.